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Introduction: Global Communications Benchmarking
The purpose of this white paper is to identify and analyze several companies that have faced specific issues related the challenges identified in the Global Communications scenario, and use the specific benchmarks from those companies in the realms of organizational communication, emotional intelligence, and organizational commitment to compare and contrast the application of those concepts with the scenario. Christyn Mendoza analyzes the first two companies, Dell Computers, Inc. and Capgemini, covering the organizational commitment concept Psychological Contracts and their importance in their outsourcing strategies. Then John Askew analyzes Kyphon Inc. and 24/7 Customer to evaluate benchmarks made in emotional intelligence, and its use to foster company growth and retention. Additionally, Yesicha John's analysis of Kmart and Church's Chicken, discusses how these companies used their communication channels to improve organizational......


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Approximate Word Count: 2586
Approximate Pages: 11 (250 words per double-spaced page)

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