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I. Positioning Statement
Samsung embodies style and technology for the young professional, with its cutting edge design and superior connectivity features.
Samsung's positioning statement is one that asserts its differentiation vis-à-vis other mobile phone providers. In the local market where myriad choices abound, Samsung's sleek exterior design, accompanied by its selection of soft and hard features, render it an optimal purchase for the young, technologically updated professional.
II. SWOT based on primary and secondary research
Strengths

 Strong global presence
 Diversified product line
 Technology
 Design Weaknesses

 Customer perception of weak product attributes like Durability
 Camera / Video quality, User friendliness
 Voice clarity, Value for money
 Incompatibility with different software platforms

Opportunities

 Increasing mobile market
 High % of Younger population......

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Approximate Word Count: 7030
Approximate Pages: 29 (250 words per double-spaced page)

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