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Motorola Analysis

2 STRATEGIC ANALYSIS

2.1 SWOT ANALYIS

A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strength (S) or weaknesses (W), and that external to the firm can be classified as opportunity (O) or threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis.

The SWOT analysis provides information that is helpful in matching the firm's resources and a capability to the competitive environment in which it operates. As such, it is instrumental in strategy formulation and selection.

2.1.1 Strengths

Right now, the Motorola Company sees everyone as a potential customer. Going wireless has not only become the latest and greatest fad, but very critical for business. Within the cellular market exists two broad segments, the consumer segments and business segments. Both of these groups have different expectations of the kind of......


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Approximate Word Count: 3048
Approximate Pages: 13 (250 words per double-spaced page)

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