Chinese Mice Analysis
INTRODUCTION
With its booming economy and ever-growing market, China is expected to become the most popular MICE destination worldwide in the future. China possesses the attractive combination of rich cultural heritage, breathtaking landscapes, and one of the world's fastest growing economies. Most renown international hotel chains have set up facilities in the major MICE destinations Beijing, Shanghai, and Guangzhou, as well as in less-known locations, such as Xi'an, Guilin, and even the tropical island Hainan in the south of China. The country has the additional advantage of world-class service at relatively inexpensive rates. As the host of big international events like the Beijing Olympics Games 2008 and the Shanghai World Expo 2010, China is home to a wealth of new opportunities.
BACKGROUND
1. Geographic Location
China is located in eastern Asia. Today it occupies approximately 9.6 million square kilometers (3.7 million square miles), or nearly one quarter of Asia's......
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