The Rendell Company
The Rendell Company is a firm that has been profitable for 50 years, but has seen its growth rate declining considerably. It is organized in strategic business unit, each unit corresponding to a product line, the marketing and manufacturing operations being therefore the responsibility of each business unit. Every business unit also includes a divisional general manager, and a divisional controller. Budgets and performance reports are the responsibility of the divisional GM, and the divisional controller only helps as an assistant. These points are then discussed with top management after a control of the corporate control.
The issue is that the actual controller of the firm is not satisfied with this organization and thinks that budgets and performance reports are sort of biased by the relationship between the divisional general manager and the divisional controller. Moreover, he is inspired by an organizational structure learned during his visit at the Martex Company, and would......
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Approximate Pages: 4 (250 words per double-spaced page)
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