Brand India
Brand India:
History Repeats, India Rising!!
By:
Amisha K. Shah – PGP 1
Rishabh Maheshwari – PGP 1
IIM Indore
Indore
Table of Contents
1. ABSTRACT .............................................................................................................. 3
2. INTRODUCTION – POSITION OF INDIA INTERNATIONALLY ........................ 4
3. BRAND INDIA .......................................................................................................... 5
4. PRIMARY RESEARCH ........................................................................................... 6
4a. Survey Questionnaire I ......................................................................................................... 7
4b. Survey Questionnaire II ........................................................................................................ 9
5. RESULTS - PRIMARY RESEARCH .................................................................... 10
6. SECONDARY RESEARCH......
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Approximate Word Count: 7566
Approximate Pages: 31 (250 words per double-spaced page)
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