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AN ANALYSIS OF THE NEWLY RELEASED APPLE TV

Prepared by:
Industry Analyst
Apple, Inc.

April 30th, 2007
EXECUTIVE SUMAMRY
Purpose
This report is to analyze the new Apple tv after its release in January 2007. It will investigate the television accessory market to see how the Apple tv compares to similar products, as well as the capabilities and functionality of the newly released Apple tv. It will also determine which product is the best in its class and which one is the best buy for consumers.
The Competition
With no product on the market that is quite like the Apple tv, a new market sector has been created that makes a common household item - your television, work as one with your computer. While this product is unique with its features it does have some competition that has been already on sale to the public for some time. They are the Tivo television box and Comcast DVR box, which are both similar in function. Both have their pros and cons and will be thoroughly......

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Approximate Word Count: 3161
Approximate Pages: 13 (250 words per double-spaced page)

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