Having Trouble With Your Strategy? Then Map It
In this article, the authors discuss the use of strategy maps to explain strategy to all people in the organization.
If you were a military general on the march, you'd want your troops to have plenty of maps--detailed information about the mission they were on, the roads they would travel, the campaigns they would undertake, and the weapons at their disposal. The same holds true in business: a workforce needs clear and detailed information to execute a business strategy successfully. The authors have created the balance scorecard that have adapted that seminal tool to create strategy maps. They use balanced scorecard strategy maps to show how an organization can convert its assets into desired outcomes. It is best to build these strategy maps from the top down, and then charting the routes that will lead to the desired outcomes. This should make the likelihood of a successful implementation of strategy possible. The strategy map is a visual framework which embeds the different......
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Approximate Pages: 3 (250 words per double-spaced page)
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