Ipod Analysis
Sumario
Introducciσn
3
Anαlisis del macro entorno
..4
Anαlisis de la demanda
7
Anαlisis de la competencia
.9
Anαlisis F.O.R.D
..12
Introducciσn
El Mercado de las nuevas tecnologνas es caracterizado por una competencia muy intense y en perpetua innovaciσn.
El iPod hace parte del mercado de los lectores mp3 pero hoy podemos ir hasta decir que el iPod constituye un mercado en si mismo. ( 88 millones de iPod vendidos desde la creaciσn en 2001 y 21 millones solamente esos 3 ϊltimos meses*)
El estuche que queremos creer hace parte del mercado de los accesorios del iPod.
Como la comprada de un estuche de iPod implica que el comprador detiene un iPod, serα mas pertinente analizar el mercado del iPod.
El producto que hemos elegido es un estuche de iPod......
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Approximate Word Count: 1542
Approximate Pages: 7 (250 words per double-spaced page)
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