Saved Papers

Save papers so you can find them more easily!

Join Now

Get instant access to over 100,000 papers.

Join Now!

Marketing Mix

Marketing Mix

What is the Marketing Mix?
Professor E Jerome McCarthy first used the term Marketing Mix in the 1960's. He suggested that it contained 4 elements, which are now commonly referred to as the 4 P's, which are used to describe the position of a product in a marketplace. They are the variables that marketing managers can control in order to best satisfy a customer in a target market. The 4 P's are:

1. Product – The product is the physical product or service that it is offered to the consumer. Product decisions include aspects such as function, appearance, packaging, service, warranty etc.
2. Price – The price is the amount the customer pays for a product. Pricing decisions take into account profit margins and the prices of competitors.
3. Place – Place represents the location a product can be purchased. Place decisions are those associated with channels of distribution that serve as a means for getting the product to the target customers.
4. Promotion –......


View the rest of this paper...

Approximate Word Count: 1448
Approximate Pages: 6 (250 words per double-spaced page)

Why should you join Frat Files?

  • - It's safe, secure, and private.
  • - Instant access to over 100,000 papers. New papers are added hourly.
  • - Fast and reliable customer support.

Credit Card

Bank Account

PayPal

Similar Essays

  1. Marketing Mix

    Marketing Mix. The marketing mix is primarily made up of four variables, and they
    are product, place, price, and promotion. ... Developing Your Marketing Mix. ...

  2. Marketing Mix

    Marketing Mix. Marketing Mix The marketing mix is primarily made up of four
    variables, and they are product, place, price, and promotion. ...

  3. Marketing Mix

    Marketing Mix. The Marketing Mix Marketing strategy is integrated with the marketing
    program, or marketing mix. ... All four Ps are needed in a marketing mix. ...

  4. Marketing Mix

    Marketing Mix. Abstract This paper defines one of the strategies of marketing
    research "Marketing Mix". The major marketing management ...

  5. Marketing Mix The 4 P'S

    Marketing Mix The 4 P'S. ... Understanding the Tool The marketing mix and the
    4 Ps of marketing are often used as synonyms for each other. ...