Blue Ocean
BOOK REVIEW
The book, ‘Blue Ocean Strategy -How to create Uncontested Market Space and Make competition Irrelevant ‘, authored by W. Chan Kim and Renne Mauborgne is the best seller of its time. It is a widely accepted book for strategy professionals. The title indicates the theme of the book .This book promises to achieve the uncontested market space and make competition irrelevant by making the use of Blue ocean strategy. The book argues that companies in existence today should not try to beat the competition but follow the blue ocean strategy approach to succeed in today's hyper competitive market space.
The book defines the Red oceans as the industries that are in existence today .The boundaries of companies in Red Ocean are well defined and rules of competition are well known. These companies try to grab each other's market share .But the increasing competition resulting from globalization, virtually constant demand and ever increasing supply has given hard time to the red......
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Approximate Pages: 9 (250 words per double-spaced page)
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