Creating Culture
Webster defined Culture as "Â….the act of developingÂ…. the intellectual and moral faculties," especially by education; "expert care and training"; "enlightenment and excellence of taste acquired by intellectual and aesthetic training"; "the total pattern of human behavior embodied in thought, speech, action and artifacts and dependent upon man's capacity for learning and transmitting knowledge to succeeding generationsÂ…."
The intensification of research on organizational effectiveness has led to the formulation of theories about factors within an organization that can make a difference in performance. Organizational culture is one such variable that has received much attention in organizational behavior literature. This attention is mainly because researchers have postulated that cultural factors play a key role in determining levels of organizational outcomes. A common hypothesis about this role suggests that if an organization possesses "strong culture" by exhibiting a well......
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