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Duncan

Executive Summary
Duncan Industries is the manufacturer of a premium hoist, the Duncan Lift, used in the automotive service market. Because of its design, safety features, and warranty, the Duncan Lift is a first-class lift in the scissor lift sector. Duncan has established business in Canada and the United States through various sales channels. The company is now looking to grow and exploring a variety of options. One of those options being to open a sales office in New York to take advantage of the Northeastern U.S. market. Duncan also has an interest in entering the European market and has presented three points of entry, a licensing agreement, joint venture, or direct investment. The joint venture makes the most sense for the direction that Duncan would like to take its business. This will allow the company to be profitable in Europe more quickly and keep the brand reputation they depend on.

Problem Statement
Duncan Industries is seeking to grow into the European......


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Approximate Word Count: 2364
Approximate Pages: 10 (250 words per double-spaced page)

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