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Introduction

The focus of this paper is the supermarket sector in Canada. In this sector the development of a company strategy is of utmost importance as the goods are typically commodity goods. The goods sold in supermarkets usually are of little or no comparative advantage. We found that some interesting developments have occurred in this sector, as we will see in this paper. We will identify the leading companies, and determine how the inter-company strategies differ from one another. Before we do so, however, we will first have a look at the retail industry in Canada as a whole, and the supermarket sector.

Overview of Retail Industry in Canada

The retail sector is responsible for providing the last process of the manufacturing/processing lifecycle. Firms participating in this sector distribute to consumers the finished goods produced by manufacturers. Industry Canada defines the sector as follows: "the retailing of merchandise in small quantities to the general......

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Approximate Word Count: 3567
Approximate Pages: 15 (250 words per double-spaced page)

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