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Marketing Strategy

Table of Contents

IntroductionÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….2
Defining Marketing ResearchÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….3
The Definition of Customer RelationsÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…3
Role of Marketing Research in Managing Customer RelationsÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….4
Methods of Marketing Research in Managing Customer RelationsÂ…Â…Â…Â…Â…Â…Â…Â…Â…...4
Defining Market PlanningÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…...6
Building a Market Plan for a Market Oriented BusinessÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…6
Defining a Market Oriented BusinessÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….8
The Role of Marketing Planning for a Marketing Oriented BusinessÂ…Â…Â…Â…Â…Â…Â…Â…Â….9
ConclusionÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..12
AppendixÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….13

Introduction
Marketing Research plays a significant role in managing customer......


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Approximate Word Count: 2666
Approximate Pages: 11 (250 words per double-spaced page)

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