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As consumers we know what we like and why we buy certain things. We may buy something cause of the price alone, or the color or the fact that we just prefer that brand. Brand loyalty is everywhere in our economy from single consumers to business who buy in bulk. We buy shoes, cars, clothes, electronics, and food and at least half of what we purchase based on brand loyalty. I myself have loyalty towards certain brand products that I use throughout the day. The brand that I have chosen to discuss further is AVEENO. AVEENO is the leader in natural ingredient products such as makeup and also other skincare products. I have been using Aveeno brand products for about 5 years now since I tried some of my mothers, and will continue to use their products. I will analyze how I became loyal to the brand and am still loyal. I will also go into types of strategies the brand has use over the years to keep appealing to consumers.
I have been using the AVEENO brand for a few years now. The......

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Approximate Word Count: 805
Approximate Pages: 4 (250 words per double-spaced page)

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