Stone Yamashita Partners: Three Distinct Divisions Of Service, One Purpose.
Running head: STONE YAMASHITA PARTNERS: THREE DISTINCT DIVISIONS
Stone Yamashita Partners: Three Distinct Divisions of Service, One Purpose.
Merv Garrettson, Judy Elissaint, Jeewon Baek, Michael DiTomo
Pratt Institute: Manhattan
Design Management
Jackie McCormack
September 25, 2007
Abstract
Stone Yamashita Partners' ideology is that one that believes "true" business sustainability lies in a "fusion" of creativity and logic. This ideology is most evident in the evolution of the company itself. Stone Yamashita Partners has grown from a design firm that focused mainly on creative services to a major consulting/design agency that concentrates its efforts into cohesions of interactive visual services and multitudes of strategic business tools and approaches. In a relatively short period, Stone Yamashita Partners has developed a unique business divided into three distinct service areas that incidentally overlap and intermingle to create one "product" for one purpose:......
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Approximate Word Count: 6220
Approximate Pages: 25 (250 words per double-spaced page)
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Stone Yamashita Partners: Three Distinct Divisions Of Service, One ...
Stone Yamashita Partners: Three Distinct Divisions Of Service, One Purpose.
Running head: STONE YAMASHITA PARTNERS: THREE DISTINCT ...
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