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CASE STUDY
Challenge
Blockbuster's relationship with its public has always been mediated
by the retail environment. Yet with the recent advent of online rental services, the question became how to translate that balance of authority and familiarity into the digital market.
Blockbuster came to frog to conceptualize, design, and create a new user-friendly website that would raise online capabilities to the quality of service the brand was known for. The company sought to provide a space for users to manage their own DVD subscription services, with easy access to the tools that make that possible: informative features like film summaries, recommendations, new release information, and reviews.
Discover: Online Connections
frog's strategists recognized that what would distinguish Blockbuster from its competitors were the same features that always had: up-to-date industry knowledge, ease of navigation, and a personal touch. If the movies we......

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Approximate Word Count: 556
Approximate Pages: 3 (250 words per double-spaced page)

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