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Can Customer-Centric E-Business System Achieve Competitive Advantage for Airline Industry?
Mr Hongwei Jiang [HREF1], School of Aerospace, Mechanical, and Manufacture Engineering [HREF2] , GPO Box 2476V, RMIT University [HREF3], Victoria, 3001, Australia.george.jiang@rmit.edu.au

Abstract
The main objective of this study is to provide significant new insights into the development and implementation of e-business strategies that will lead airlines to a competitive advantage.

The success of application of e-business strategy to airline industry depends on the value added of e-business to airlines. Currently, many airlines are looking at e-business to protect their assets and to secure customer's loyalty, and to be successful in today's competitive environment. In view of the new features of Internet, the core question of this paper is:

Can an e-business system utilising Internet technology to achieve competitive advantages for airlines?

To provide an answer to this......

View the rest of this paper...

Approximate Word Count: 5297
Approximate Pages: 22 (250 words per double-spaced page)

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