Fit N Buff Gym
FIT ‘N' BUFF GYM MARKETING PLAN
EXECUTIVE SUMMARY
As Malaysia strive ahead to a 2009, the increase of food, lifestyle and environment has dramatically changed. There are many food chains that have evolved and spread like mushrooms. From the statistics provided by WHO (World Health Organization),The percentage of overweight (weight-for-height greater than +2 SD of the WHO Child Growth Standards median) among children aged less than 5 years which is 5.9 at the year 1999.[1] This marketing plan is for the 5 year period. Because the figure of obesity and lack of dietary within children at the age of 5 years old, exercises and etc, the lifestyles of many Malaysians are at risk. Imagine 5 year olds are already at risk of obesity and lack of nutritional food, the people at age 19-27 are the most at health risks.
The purpose of the gym is to provide awareness amongst Malaysians to live a healthy life, we do not emphasize on only weight loss programs but also on nutritional food,......
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Fit N Buff Gym
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