Toyota Us Introduction
Executive summary:
Toyota Motor Engineering &manufacturing North America is an automobile manufacturing and R&D company owned by Toyota Motor Corporation headquartered in Japan. Nowadays, the company has large presence in United States with more than five major assembly plants and manufactures various automobiles from sedans to trucks.
Market:
Toyota is participating in an exciting growing market. Automobile has been explosive growth in the USA since 90s. A recent survey indicates that total revenue generated from U.S new car & truck sales in 2007 is around $675billions. And Toyota has gained around 15% of the market shares. However, in the U.S, there were 15.9 millions cars and trucks sold in 2007, which is down from 16.5 millions the previous year due to the rally of gasoline price, and one result was the increasing demand of fuel-efficient vehicles.
Products & Service:
United States is a major automobile market for Toyota. In those assembly plants owned by Toyota in......
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Approximate Pages: 3 (250 words per double-spaced page)
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