External Ananlysis - Apple Corporation
Apple Computer’s 30-year history is full of highs and lows, which is what we would expect in a highly innovative company. They evolved throughout the years into an organization that is very much a representation of its leader, Steven Jobs. Apple made several hugely successful product introductions over the years. They have also completely fallen on their face on several occasions. (Burrows, Grover, and Green)
External Analysis:
1) Technological Change: Technological change creates both opportunity and threats. Apple’s products are trendy and stylish.HP, Dell and other manufacturers are pricing many systems under the $1000 threshold. “Apple is struggling to meet demand for its new MacBook Pro Laptop despite a $1900 price tag that is nearly that of garden-variety rivals.” (Burrows) Apple has only recently entered the low-end consumer market ($500) with the Mac Mini. Although the Mac Mini is a base model with few features, it comes encased in a very small and distinctive......
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