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Applying Time Series Methodologies

The purpose of this memo is to provide the business decisions that were made concerning the sales production plan for all the upcoming quarters. First our team decided to use the centering moving average model with the selected data range of 6 years for the calculations. The reason our team chose this was to obtain the best possible accurate results. Our team did not want to go too far in the past as past trends may no longer applicable. As for the production of the product our team decided to fix production levels at 11 million units for the first quarter, 14 million units for the second quarter, 12 million for the third quarter and 20 million for the fourth quarter. The reason for these production levels was to coincide the sales figure forecast.

Our team would also like to add to the decisions that were made concerning the advertising budget. The first decision made for the advertising strategy was to use sales as a variable for regression analysis. Based on our findings the......


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Approximate Word Count: 443
Approximate Pages: 2 (250 words per double-spaced page)

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