Employer Branding
Aiming at retention of talent
Think Google, Infosys or Tata Sons. Great brands. Great places to work. And it’s largely word-of-mouth publicity by employees themselves that make these organisations highly coveted by job seekers across the country. That’s called employment branding (e-branding)-- positioning a company as a ‘great place to work for’ by using a well-crafted messaging strategy backed by consequential and relevant employee-oriented initiatives.
In an era where organisations are falling over each other to recruit the best talent and employees hop jobs for just a few thousands rupees, employers need to stand out in the crowd. That’s why e-branding is increasingly seen as the single-most important factor influencing the selection of an employer by a potential employee. “What employment branding helps in doing is increasing the perception of a company as a potential employer of choice thereby not only reducing attrition but also increasing the pool of......
View the rest of this paper...
Approximate Word Count: 1237
Approximate Pages: 5 (250 words per double-spaced page)
Why should you join Frat Files?
- - It's safe, secure, and private.
- - Instant access to over 100,000 papers. New papers are added hourly.
- - Fast and reliable customer support.
Similar Essays
-
Employer Branding
Employer Branding. Aiming at retention of talent Think Google, Infosys
or Tata Sons. Great brands. Great places to work. And it’s ... -
Motivation
... EMPLOYER BRANDING Your employer brand is your organisation's "trust mark", what
makes the organisation different from all others or simply put it's about ... -
Rpo Industry
... assessment ? Recruitment strategy and design support ? Offer management ? Customer
support ? Reporting ? Employer branding ? Technology ? Pre ... -
Foundations Of Psychology ? Psy111 - Corruption
... Farrell, C 2003, ?Employer branding: The attraction of talent and creation of an
honest psychological contract', electronic version, Australian Journal of ... -
Place Branding
... Good branding can assist in making cities desirable, just as bad branding can assist ...
Living in one place but working for an employer in another state, city, or ...
Frat Files
Members
Information
