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Southwest Airlines: Love Is In The Air

Southwest Airlines: Love is in the Air
Hannah M. Haggins
Axia College
MGT 245
Organizational Theory and Behavior
Profesor Robert Peart
March 02, 2008

Southwest Airlines: Love is in the Air
There are no reservations that Southwest Airline is a sensation in the airline industry and an icon in the business world. No other U.S. airline has come close to duplicating their history of productivity. Business leaders and schools alike strive to comprehend what sets this company apart from its competitors while many attempt to imitate their success. Using our newly acquired viewpoints on organizational behavior, we have tested Southwest Airline on a variety of the psychology, communication and leadership structures we have learned throughout this semester.
There are several reasons Southwest Airline has emerged well above its peers. From their trademark “retorts” that come from the cockpit to the eccentric uniforms and costumes, this is an airline that chooses to......


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Approximate Word Count: 3253
Approximate Pages: 14 (250 words per double-spaced page)

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