Swot Analysis Of Ryanair
2. Procedure
The research for this report, which is focused on a S.W.A.T. analysis on Ryanair, was fully based on internet web sites. For full information, refer to the bibliography at the end of he report.
3. Findings
3.1 Strengths
a. Leadership in the low-cost sector
• “Ryanair was Europe’s original low fares airline and is still Europe’s largest low fares carrier. Currently the company carries over 35m. passengers on 325 low fare routes across 21 European countries”( Ryanair).
As a matter of fact Ryanair is currently the largest low-cost company on the market with 12 European bases, a fleet of over 250 aircrafts and more than 2700 employees.
Moreover the company provides frequent point-to-point services which allows them to avoid costs of services for connecting passengers, costs of baggage transfer and costs of transit passenger assistance.
In addition their cost-leadership strategy is based on the intention to overtake competitors by minimizing any cost......
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Approximate Word Count: 2202
Approximate Pages: 9 (250 words per double-spaced page)
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