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Strategic and Creative Use of S.W.O.T Analysis

[edit] Strategic Use: Orienting SWOTs to An Objective

Illustrative diagram of SWOT analysisIf SWOT analysis does not start with defining a desired end state or objective, it runs the risk of being useless. A SWOT analysis may be incorporated into the strategic planning model. An example of a strategic planning technique that incorporates an objective-driven SWOT analysis is SCAN analysis. Strategic Planning, including SWOT and SCAN analysis, has been the subject of much research.

Strengths: attributes of the organization that are helpful to achieving the objective.
Weaknesses: attributes of the organization that are harmful to achieving the objective.
Opportunities: external conditions that are helpful to achieving the objective.
Threats: external conditions that are harmful to achieving the objective.
Identification of SWOTs is essential because subsequent steps in the process of planning for achievement of the......

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Approximate Word Count: 749
Approximate Pages: 3 (250 words per double-spaced page)

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