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INTRODUCTION 3
THE SCOPE OF PHILIPS: ‘HEALTHCARE’, ‘LIFESTYLE’ AND ‘TECHNOLOGY’ 3
I. THE ORGANISATION 3
A. ORGANISATION PROFILE 3
existing strategy 3
legal form 4
size and structure of the organization 4
value of the product and / or service for the customer and products and services offered 5
the market 7
financial position 7
external communication 8
B. COMPANY ANALYSIS 8
identity of the organisation 8
analysis of internal processes 10
II. THE BRANCH OF TRADE 11
A. ANALYSIS OF THE EXTERNAL ENVIRONMENT: THE BRANCH OF TRADE 12
competition-intensity/ negotiating power within the industry column: 12
five-forces model by Porter 12
supply chain 13
trends and developments 13
list of threats and opportunities 13
B. ANALYSIS OF THE SOCIETAL ENVIRONMENT 13
Stakeholder 13
trends and developments in the societal environment : 15
RESOURCES 17


Introduction
the scope of Philips: ‘Healthcare’, ‘Lifestyle’ and ‘Technology’
In a......

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Approximate Word Count: 4780
Approximate Pages: 20 (250 words per double-spaced page)

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