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Gap: Strategic Management: Introduction; Vision, Mission, And Stakeholders

Gap Inc. is one of the world’s largest specialty retailers, operating more than 3,100 stores in the United States, Canada, the United Kingdom, France, Ireland and Japan. We operate four of the most recognized apparel brands in the world —Gap, Banana Republic, Old Navy, and our newest brand, Piperlime. (Gapinc.com)
Organization mission and vision
Gap’s mission is stated as: Our purpose? Simply, to make it easy for you to express your personal style throughout your life. There vision is: Every day, we look for new ways to connect with customers around the world, provide value to our shareholders and make a positive contribution in the communities where we do business.
“I created Gap with a simple idea: to make it easier to find a pair of jeans. We remain committed to that basic principle.”
Don Fisher, Gap Inc. Founder and Chairman Emeritus
Products and brands
Gap Inc. is a leading international specialty retailer offering clothing, accessories and personal......


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Approximate Word Count: 526
Approximate Pages: 3 (250 words per double-spaced page)

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