Come As You Are
“Come As You Areâ€
Beirut’s location is and has always been a strategic position, linking the West to the East and vice versa. Hence, ideally, it portrays a bit of both worlds. Having a good reputation, Lebanon has been described as the center of creativity especially in advertising. But if we happen to have a look at our local magazines or our billboards all along the highway, we find that the number of good eye-catching campaigns is very low. Everything is so cliché or old-fashioned and most of our ad campaigns emphasize on good image, look and appearance.
However, we do have some exceptions. A very striking campaign, one that contradicts what is supposed to be ‘in fashion’ now is one of the Lebanese fast food chain called Crepaway.
The slogan for the campaign is: ‘Come As You Are’, similar to a song title from the legendary American rockers Nirvana. Obviously, Lebanese people give great importance to their appearance as to not risk being turned away at a......
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