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1. MISSION OF NORTH COUNTRY AUTO AND NEW CAR SALES DEPT.

The long term mission of our company is to maximize profit by increasing margins and volume of sales. Given the stiff competition in the industry, and a combination of high inventories and a more educated customer, our immediate objective is to sustain the market conditions and continue to be profitable and have positive cash flows.
The industry is attracting new market players, which makes it a perfect competition. This results in transferring price determination power to the market rather than the seller. The excess market supply in turn pushes down the prices in order to attain market equilibrium. Thus, the falling margins are beyond the control of the dealership, so we must make up for the lost profit by increasing the sales volume.
As the new car sales department, our mission broadly is to help the dealership, as a whole to achieve its mission by maximizing our departments’ contribution to the dealership’s......

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Approximate Word Count: 1612
Approximate Pages: 7 (250 words per double-spaced page)

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