Apple-Total Brand Management
Apple Inc., is an American multinational corporation start with a focus on designing and manufacturing consumer electronics and closely related software products. Established by Steve Jobs and Steve Wozniak, in Cupertino, California on April 1, 1976.
Apple develops, sells, and supports a series of personal computers, portable media players, mobile phones, computer software, and computer hardware and hardware accessories. As of December 2007, the company operates about 200 retail stores in five countries and an online store where hardware and software products are sold. Apple employs over 20,000 permanent and temporary workers worldwide and had worldwide annual sales in its fiscal year 2007(Sept ’07) of US$24.01 billion
Apple Inc’s revenues come from the computer hardware, software and consumer electronics industries. It’s competitors are Dell, HP, IBM, Microsoft, Sony.
Apple Inc. has undergone a sea of change over the years, from being PC creators to IPod, the......
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