Jetblu
Question:
Should Dave Barger, Jet-Blue’s new CEO, give the go-ahead on the expansion to Cleveland? Why/why not?
Based upon the past performance that Jet blue has exhibited and the drive that newly appointed CEO Dave Barger has, Jet Blue should definitely expand into Cleveland. Jet Blue has a specific market niche of catering to those fliers who are looking for low cost and low frills in an airline. This has been their motto and the market to which they market to since the inception of the company in 1999. In the Cleveland market Jet Blue will be competing with 10 other airlines currently at the airport. Jet Blue is no stranger to competition. As a company with less than 10 years in business, they entered a very saturated and hypercompetitive market. With the recent passenger delay snafus and management changes Jet Blue has experienced, any expansion undertaking must be well thought out and planned though in order to mitigate potential failure. There are a few steps which......
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