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Executive Summary

After conducting an analysis on the Digital Imaging printer product line, our recommendation is that the production plan should include as many DI-910 printers as DI-950 printers and the production lines should be within thirty minutes of each other. A time constraint on the production line allows the workers to remain productive throughout the shift and minimize the cost of unproductive workers. A strong product mix of both the DI-910 and DI-950 will allow Digital Imaging to provide what the customer is looking for and not just one product line to achieve the highest profit. We recommend that Digital Imaging use this production model to maximize customer satisfaction, employee productivity, and corporate profit.

Major Facts / Context
This case states a product capacity arrangement problem in a photo printer’s factory. Digital Imaging (DI) has two major kinds of products: (1) photo printers for professional; (2) photo printers for consumer market.......

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Approximate Word Count: 1094
Approximate Pages: 5 (250 words per double-spaced page)

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