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Marketing Research Paper

Running head: MARKETING RESEARCH PAPER

Marketing Research Paper
Tim Smith
University of Phoenix
Marketing
MKT/421
Prof. Vergil Stewart II
March 13, 2008


Marketing Research Paper
“Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers” (, ). This paper will justify the importance of marketing research in the development of Kudler Fine Foods marketing strategy and tactics. It will also identify the areas where additional market research is needed and analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Foods marketing strategy and tactics.
“Kudler is offering parties in the store to show customers how to prepare specialty foods. The draw for the consumers is to be trained by world-renowned chefs, local......


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Approximate Word Count: 1030
Approximate Pages: 5 (250 words per double-spaced page)

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