Creative Brief
There's nothing unusual about having a writing project thrown in your lap at the last moment - there's no getting around that fact of life. You can, however, gain a measure of control by looking beyond the deliverable you've been assigned- brochure, white paper, case study, etc. - and focusing, instead, on developing a creative brief that lays out your client's communication goals.
That's right. There is another way of doing business that precludes sweating bullets as you furiously jot down contact names and due dates, all the while trying to guess what your client is really attempting to accomplish with the project. A well thought-out creative brief defines and quantifies your efforts, while providing an agreed-upon set of expectations.
Clients will love you for it, too. A creative brief (usually kept to two pages unless a project is really huge) helps them organize thoughts, align messaging and identify the right tool for the job. Often times, the deliverable will even change......
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Approximate Word Count: 665
Approximate Pages: 3 (250 words per double-spaced page)
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