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Research Objective

We evaluated a market research study involving regret and low variety related to kiosks purchases. We evaluated the results with an SPSS program in order to prove our analysis. The aim of this study is to gain a deeper understanding of consumer behavior and opinions regarding kiosk retailers. In particular, this study investigates the relationships between risk seeking and attitudes as well as the relationship between gender behavior and low assortment.

Introduction

It is December 23rd and the malls are filled with last minute Christmas shoppers. The shoppers may ask themselves where they are going to shop. Should or shouldn’t they go to their usual department store? The lines are treacherous, and time is definitely an issue the day before Christmas Eve. These last minute shoppers may decide to shop at an easy to access kiosk. From November-December, kiosks earn 80% of their annual profit. Kiosk shopping allows last minute holiday shoppers to buy the......

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Approximate Word Count: 5939
Approximate Pages: 24 (250 words per double-spaced page)

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