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Research Statement

This report will asses the effectiveness of various internet marketing

approaches effecting profitability.

Purpose

The purpose of this report is to explore new strategies that have emerged resulting from companies marketing their products on the wide range of the World Wide Web.

Background and Significance

The World Wide Web was invented in 1989 by Tim Berners-Lee (“World Wide Web,” 2006, Para. 1). He started a whole new way of doing things in business. Companies now can use the power of the internet to sell their products. Today thousands of sites can advertise their goods on websites such as Myspace, Facebook, and such search engines like Google. Many of these sites offer free advertising, which is even better for the companies because there is no cost involved. “Online advertising and sponsored searches are both fantastic tools in their own right - with clear advantages for brand building and driving both on- and......

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Approximate Word Count: 4540
Approximate Pages: 19 (250 words per double-spaced page)

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