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1.Introduction
1.1. History of McDonald's Corporation
McDonald's Corporation is the world's largest chain of fast food restaurants, primarily selling hamburgers, french fries, soft drinks, milkshakes and desserts. It appeals to local taste preferences with relevant offerings like the offerings of one-third pound Big Tasty in most Europe and Latin America.
McDonald's began in 1940 and opened by siblings Dick and Mac McDonald in San Bernardino, California. “We take the burger business more seriously than anyone else." is the philosophy of McDonald’s. The successful expansion of McDonald's into many international countries make the company become a symbol of globalization and the spread of the American way of life. However, it also make it a frequent topic of public debates about obesity, corporate ethics and consumer responsibility.
There are at least 31,000 McDonald can be found in 120 countries and territories around the world serving nearly 54 million customers each day.......

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Approximate Word Count: 2498
Approximate Pages: 10 (250 words per double-spaced page)

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