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Diageo

If the social acceptability of Diageo’s products declines, or if litigation is directed at the beverage alcohol industry,
Diageo’s sales volume could decrease and the business could be materially adversely affected In recent years, there ha
been increased social and political attention directed to the beverage alcohol industry. Diageo believes that this attention is the
result of public concern over problems related to alcohol abuse, including drink driving, underage drinking and health
consequences from the misuse of alcohol. If the social acceptability of beverage alcohol were to decline significantly, sales of
Diageo’s products could materially decrease. Similarly, recent litigation against the tobacco industry has directed increased
attention to other industries, including the beverage alcohol industry. If the drinks industry were to become involved in litigation o
the type brought against other industries, such as tobacco, Diageo’s business could be materially......


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Approximate Word Count: 360
Approximate Pages: 2 (250 words per double-spaced page)

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