Jcpenny Swot Analysis
Turn around of JCPenney
Strengths
JCPenney Company, Inc. has realized the need for a company overhaul in order to remain competitive in their market. They have made positive changes like hiring Vanessa Castagna as the new Chief Operating Officer to incorporate new processes and systems and to ensure that senior management would be educated and on top of things. Her prior experiences with Wal-Mart and Target will ensure that JCPenney has an insight into their competitor’s marketability. Additionally, the hiring of the new Chief Executive Officer, Allen Questrom will give JCPenney upscale knowledge that will hopefully attract a new line of customers. Allen Questrom was previously of Nordstrom’s and Neiman-Marcus.
Weaknesses
A major weakness of JCPenney was the fact they previously had excess inventory on hand that was taking away from the bottom line. This excess inventory was not able to be sold quickly enough leaving the opportunity to make profits tied up in for long......
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Jcpenny Swot Analysis
JCPenny SWOT Analysis. Turn around of JCPenney Strengths JCPenney Company,
Inc. has realized the need for a company overhaul in order ...
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