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Executive summary
Cyrus Maher, CEO of Waterway Industries, catches a telephone conversation as passing by the office of Lee Carter, director of marketing. It points to the assumption that Lee may think of leaving the company for a better position and pay. That means the company a trouble, since having joined Waterway right after her MBA graduation, she revived the marketing and sales, not only in the core canoe making but also in its newly launched, high-impact kayak business. Unprecedented growth, steadily increasing sales, brand awareness and reputation that the company can be eventually grateful for this talent lady.
Well aware of that, Maher intends to explore what’s behind, what could lead to this position.
Cyrus Maher is facing several problems within his organization because several employees have been asking for better salary conditions. Among these employees there is the director of the Marketing Department, Lee Carter, who seems to be receiving a proposal for a......

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Approximate Word Count: 2891
Approximate Pages: 12 (250 words per double-spaced page)

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