Internet Marketing
Since its release in 1991, Internet revolution has changed the way companies do business and customers & consumers buy products. Chaffey et. al. (2003) defines Internet Marketing as the use of Internet to achieve marketing objectives and support the modern marketing concept. Internet opens a world of opportunities to the organizations as well as customers. It gives customers a much wider choice of products, services and prices from various suppliers. For organizations, it gives opportunity to widen horizons by entering new markets and offering new services thereby competing with larger business. Internet marketing may be used for business to business or business to consumer environment (Chaffey et al., 2003).
Location-free and lower cost of retailing on Internet has encouraged many retailers to have an online presence. This has given rise to two types of retail brands, entirely new and internet dependent, ‘Cyber Brands’ and other which are supported by market based presence......
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