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HEALTHNOW


OUTLINE ON HEALTHNOW
Introduction: Video
I. HealthNow as a whole-BCBSWNY, BSNENY, HEALTHNOW NY…
A. Background on Healthnow
1. Organizational Charts and the Restructuring of them.
2. What effect it had on the company?
B. Vision and Mission Statement
1. Corporate
2. Departmental
II. Where we are today and why we are changing.
A. Functional Structure
1. Breakdown of Departments and who handles what
2. How efficient this is?
B. SBU’s and Becoming Cross-Functional
1. Explain SBU (Small Business Units)
2. What the expected outcome of this change will be.
III. Competitive Advantage
A. For Our Customers
1. Products
2. Services
B. Time for Change

Conclusion: Summary


HEALTHNOW
Healthnow does business as: BlueCross BlueShield of Western New York, BlueShield of Northeastern New York, Healthnow New York, MedUS Services and Brokerage Concepts, Inc. As a BlueCross & BlueShield Association rule, by law there can not be two “blues�......

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Approximate Word Count: 713
Approximate Pages: 3 (250 words per double-spaced page)

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