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INTRODUCTION
Country road has always been one of Australia leading premium stockists of apparel and home wares. Country Road began as a small manufacturer but expanded and diversified to become a leading wholesaler/retailer of apparel and home wares in the Australian market. The great success of this fueled the company into an expansionary strategy into the lucrative yet highly competitive US markets and also further along the way into the Asian markets. The strategy of international expansion into Asia had involved alternative strategies instead of the aggressive strategy into US. Such strategies included strategic partnerships and franchising agreements. Country Road was successful at first with its defined higher quality products and diversification but later spiraled down due to not having clear focus of what the market wanted.

CURRENT BUSINESS STRATEGY
The current business strategy of Country Road can be analysed through a business system. A business system is the......

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Approximate Word Count: 2893
Approximate Pages: 12 (250 words per double-spaced page)

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