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What is milk?
Milk is the first food we taste. It is therefore associated with comfort and strength. We live in a milk consuming society where infants, adolescents, and adults drink milk. Milk sales reach eleven billion dollars annually in the United States alone (McDougall). Incredible advertising campaigns, such as “got milk?” portray celebrities and beautiful, healthy people who ensure us that milk is essentially good for us. In 1999 alone, this campaign cost one hundred and thirty million dollars and raised sales by 0.7 percent (Nestle 79). Other forms of advertising for milk and its imperative importance in our daily lives, include page long ads constructed as articles on accredited magazines, such as The New York Times, claiming for a health crisis due to lack of calcium. Also, our nutritionist tell us it is the essential source for calcium and the FDA in its Pyramid Guide suggests at least two to three servings of dairy daily, while the Dairy Counsel suggests three to......

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Approximate Word Count: 1630
Approximate Pages: 7 (250 words per double-spaced page)

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