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“Fordism Is Dead�
BBLS 3 Group 2 Team 2

Definitions:
Fordism encompasses systems of mass production and consumption characteristics of highly developed economies in the 1940’s – 1960’s. At the time the emphasis turned towards specialisation, standardisation and control. Mass production rested on presumption that activities should be simplified and controlled from above.

Post Fordism was seen as a direct confrontation with principles of fordism. It involved the introduction of an increasingly skilled, highly motivated and extremely flexible workforce. The main aim was to engender flexibility and innovation through the decentralization of power.

Neo Fordism was originally subsumed under the more general concept of post fordism. It involves modification of fordist practices rather than direct confrontation. Changes with Neo fordism includes centralizing research and management functions in advanced industrialized nations, transference of production to lower cost......

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Approximate Word Count: 1293
Approximate Pages: 6 (250 words per double-spaced page)

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