Music Television
MTV is a cable network television station that has been on the air since 1981. (MTV.com) Ever since it began airing its target market has been the teen and young adult population, 15-29 year olds. It started as simply showing music videos but quickly branched out into other areas of television entertainment. They began running shows about lives of celebrities, such as the popular series The Osbournes, MTV Cribs, and Jackass. They started many reality/game shows like Room Raiders, NEXT, and Date My Mom. Lastly and the most popular, MTV launched a series of life/reality shows such as Laguna Beach, The Real World, Road Rules, and My Sweet Sixteen which broadcast the lives of individuals dealing with extreme situations yet portrayed as a societal norm.
With the rapid growth of their network and viewing audience, MTV added another station to their association in September of 1997, in order to cover all genres of music sufficiently and expand their current fan base. The new network......
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