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Chapter 1

INTRODUCTION

Are your eyes weary of the staggering billboards across every corner in the city? You might get dizzy over those topsy-turvy rows of pawnshops, dress shops, bakery and stalls competing for consumers’ attention with their different styles and propriety presentations along the highways. Most of the ads are propagandas of multinational companies ranging from clothing lines, fast food chains and the enticing perfumes among others. Some find them okay because they’re big fan of the endorsers. Others will question, “Why are those people endorsing those products”.

After a long day at school, you rush going home and go to your room switch on the radio and let yourself be serenaded by the songs. You might not notice, but the radio ads consume almost half of the programs. Few ads might be informative and others are just dangling and irritating. You might want to switch on the TV afterwards to watch your favorite soap operas. With......

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Approximate Word Count: 2558
Approximate Pages: 11 (250 words per double-spaced page)

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