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Contents

Introduction into the business.

Secondary research into the market.

The marketing mix.

Startup and operating costs of the business.

Financial aspects

Conclusions and recommendations

Bibliography

Mission Statement

“First choice for internet access and food delivering value through excellence in design and quality�.

MARKETING OBJECTIVES

The aims of marketing aims are to get my company into a high status when compared with other major Internet cafes.

The main aims for marketing are

To gain a 15% market share though out the whole market share
To maintain a good image and is known for outstanding services
Receive a solid customer base and therefore this will help me gain 15% of the market as above.
When received the market share I want, expand the company and purchase lots more equipment

Obviously my main objective is to receive a 15% of the market because if this is achieved then I will be able to achieve all other goals......

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Approximate Word Count: 3683
Approximate Pages: 15 (250 words per double-spaced page)

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